Membership insights which are game-changing

Using behavioural insights, we help your organisation create sustainable improvements that engage and retain your members and community.

Our value to you

Behavioural Insights & analysis

What do we know and don’t know about your members' retention and engagement behaviours?
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Why is retention and engagement a problem?

What is the ideal outcome?
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Retention and engagement design

Why do your members do what they do?
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What would influence their choice to renew and engage?

Design changes that will nudge members towards the desired actions.

Tactical and strategic changes
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Implement changes, test and refine. 

Design the reports and metrics that will help you keep track of the progress and health of your initiatives.

Data analysis supporting every decision

Behavioural Insights and analysis

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Segmentation

Creating data based personas, through methods such as cluster analysis. Giving you a much richer understanding of your membership based.
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Behavioural analysis

Identify and map the different motivators that influence retention and engagement. Allowing you to see what’s most important to each segment.
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Correlation / Causation analysis

Identify how much each engagement factor influences members decisions to stay and participate, so that you can focus on the things that have the biggest wings.

Retention and engagement design

Framing options decisions that lead to greater retention and engagement.

01

Behaviour prioritisation

Identifying what behaviours should stop, continue, or start that lead to improving the way members engage.
02

Intervention design

Identify the different motivators that influence retention and engagement. Allowing you to see what’s most important to each segment.
03

Testing

Identify how much each engagement factor influences members decisions to stay and participate, so that you can focus on the things that have the biggest wings.

Implementation and reporting

01

Implementation

Most changes come in the form of adjusting information, incentives, or policy (or a bit of each). We’ll make the recommendations on exactly what changes to make, and how to roll them out smoothly and effectively.
02

Metrics

We’ll identify metrics that will help you measure the health of your organisation and membership base, including how calculate, measure, and trend the results.
03

Reporting

There’s a story behind the numbers, and good reporting will allow you to continue diagnosing factors that affect your engagement and retention. We’ll work with you so you can identify what the numbers mean, and what to do about them going forward.

Data - Supporting every decision along the way

All analysis should have data to support and test each decision.

01

Data cleanup / wrangling

We clean up your data, so that its consistent across systems. This makes it much more usable.
02

Data enrichment and refreshing

Clean data means you can identify any gaps in your data. We'll then enrich and refresh your data through surveys, forms, public data banks.
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Data centralisation

Once your data is clean and complete, you can then store it in the one place. This is helpful to start running reports and analysing the wealth of data you have. This makes systems such as PowerBi or Tableu possible.

We are a team of dedicated seasoned data analytics, marketers & technologists.

Andrew Rufatt

Founder | CEO

Dr Peter Pease

PhD, Consultant & Advisor

Jay Lulham

Research & Development Lead

Donna Bat-Erdene

Data Scientist

Patrick Healy

Data Scientist

Vlad Konovalov

Lead Developer & Technical Consultant

Increase revenue by improving your retention and engagement.
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