Often initiatives to increase sports club volunteering ends in disappointing results.
A 2018 study of German grass-roots football clubs found that the club's actual characteristics impacted whether members volunteered and how long they did so, more than individual circumstances. The authors found things that reduced engagement but also some tips on how to improve this.
Here are the main two things the authors found reduced volunteering:
However, here are some things that improved volunteering rates in clubs:
We sometimes see organisations that are losing members compensate by thinking that wins and aggressive growth strategies need to be upped. The evidence is showing that this is the wrong way to go about it. Be human, be friendly, and be open.
These are just a handful of the many things that influence engagement. Please have a chat with our team to find out more.
1) Swierzy, P., Wicker, P. and Breuer, C., 2018. The impact of organisational capacity on voluntary engagement in sports clubs: A multi-level analysis. Sport Management Review, 21(3), pp.307-320.